Cookie Policy

Last updated: 2 June 2025

This Cookie Policy explains how LPlate ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website and use our services. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

Similar technologies include web beacons, pixels, and local storage, which serve similar functions to cookies.

2. How We Use Cookies

We use cookies for several important purposes:

• Essential functionality: To make our platform work properly
• Security: To protect your account and prevent fraud
• Performance: To understand how you use our site and improve it
• Personalisation: To remember your preferences and settings
• Analytics: To measure website traffic and usage patterns

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary for our website to function. Without them, you wouldn't be able to use basic features like:

• Logging into your account
• Booking driving lessons
• Making payments securely
• Accessing your dashboard
• Maintaining your session while browsing

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to:

• Improve website performance and user experience
• Understand which pages are most popular
• Identify and fix technical issues
• Analyse user behaviour patterns

Analytics providers we use:

• Google Analytics: Website traffic and usage analytics
• Internal Analytics: Custom tracking for platform-specific metrics

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as:

• Remembering your login preferences
• Storing your search filters and preferences
• Maintaining your language and location settings
• Customising your user interface

3.4 Marketing and Advertising Cookies

We may use these cookies to deliver relevant advertisements and measure their effectiveness:

• Showing you relevant ads on other websites
• Measuring the effectiveness of advertising campaigns
• Preventing the same ad from being shown repeatedly
• Understanding user interests and preferences

4. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. We work with trusted partners who help us provide and improve our services:

4.1 Payment Processing

• Stripe Connect: Secure payment processing and fraud prevention
• Purpose: Essential for transaction security and compliance
• Data: Transaction details, fraud detection signals
• Retention: As required by financial regulations

4.2 Customer Support

• Intercom/Zendesk: Live chat and customer support functionality

4.3 Analytics and Performance

• Google Analytics: Website analytics and performance monitoring
• Hotjar: User experience analytics and heatmaps

4.4 Social Media

• Facebook Pixel: Social media integration and advertising
• Google Ads: Advertising and conversion tracking

5. Cookie Duration

Cookies are set for different time periods depending on their purpose:

5.1 Session Cookies

These are temporary cookies that are deleted when you close your browser. They're used for essential functions like maintaining your login session.

5.2 Persistent Cookies

These remain on your device for a set period or until you delete them. Duration varies by purpose:

• Authentication cookies: Up to 30 days
• Preference cookies: Up to 1 year
• Analytics cookies: Up to 2 years
• Marketing cookies: Up to 1 year

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete existing cookies
• Block cookies from specific websites
• Block all cookies
• Delete cookies when you close your browser

Browser-specific instructions:

• Google Chrome
• Mozilla Firefox
• Safari
• Internet Explorer
• Microsoft Edge

6.2 Cookie Consent Management

When you first visit our website, you'll see a cookie banner where you can choose which types of cookies to accept. You can change your preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Accessing your account preferences (for logged-in users)
• Contacting our support team

6.3 Opting Out of Analytics

You can opt out of Google Analytics tracking by installing theGoogle Analytics Opt-out Browser Add-on.

7. Impact of Disabling Cookies

While you can disable non-essential cookies, please note that this may affect your experience on our website:

• Some features may not work properly
• You may need to re-enter information repeatedly
• Personalisation features will be limited
• We won't be able to remember your preferences

8. Mobile Devices

Our mobile apps may use similar technologies to cookies, including:

• Device identifiers
• Local storage
• Push notification tokens
• Analytics SDKs

You can manage these through your device's privacy settings or app-specific preferences within our mobile application.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: Staff@LPlateApp.com
• Support: Staff@LPlateApp.com

11. Your Rights

Under UK data protection law, you have rights regarding how your data is processed, including data collected through cookies. For more information about your rights, please see our Privacy Policy.